We Reviewed 5 Great Mascaras Under $40

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Author Holly Curreli

Mascara is an essential item of many people’s daily lives, whether it be for a simple everyday makeup look, for a bold drag look, or SFX effects.

For this reason, there are many different types of mascara to choose from based on what makeup you are doing. And there are too many brands to count! Not to mention different colors, uses, and desired effects.

This can make the process of deciding which mascara to purchase a daunting and exhausting task, especially for first-time buyers. How are you ever meant to know which one is right for you?

We compared and tried dozens of mascaras and narrowed it down to just 5, ranging from $5 to $40, to help you along!

Perversion Mascara by Urban Decay

Perversion Mascara by Urban Decay

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Our review on Perversion by Urban Decay

This is 100% the best mascara on the list and by far the best mascara I have ever tried!

It is my go-to eye product and I use it every day. It is one of the more pricey mascaras on the market, but the cost is not over the top and the product & results are worth the price and more! This mascara is hyper-pigmented and has the most beautiful and intense black color.

It is also a great volumizing and lengthening mascara that delivers amazing results- lashes that are double their natural length, feathery, and bold. Another reason why I absolutely adore Perversion by Urban Decay is because of its clean, clump-free finish.

This mascara lets you build up the volume as much as you want – sometimes I do up to 3 coats on my lashes if I’m going for a bolder look – and it never becomes brittle or clumpy.

The brush wand itself is a plain shape, but the bristles are designed to work with the product’s formula to separate lashes (another way it stops clumping) and pull through smoothly to apply an even layer and curl the lashes upwards to frame the eyes.

Lastly, this mascara goes above and beyond with its formula as it is infused with Hairdensyl (a blend of proteins and amino acids that assist with stimulating the growth of lashes), honey extract, sea idolized elastane, and marine collagen to nourish and protect your lashes.

Highlights of Perversion by Urban Decay

  • Beautiful intense color
  • Doesn’t become brittle or clumpy
  • Promotes lashes growth
Great Lash Mascara by Maybelline New York

Great Lash Mascara by Maybelline New York

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Our review on Great Lash by Maybelline New York

This is a super cheap mascara that gets the job done. The packaging is fun, colorful, and bold which is eye-catching and helps you find it in your makeup bag (as I know from experience).

I find this mascara to be really great for lengthening and darkening your lashes for a bold look, however, it can be quite clumpy, unfortunately. This means that you may need an eyelash brush handy while using Great Lash to loosen and part any lashes that may have clumped upon application.

This product also uses a hypoallergenic formula, which means that if you are allergic to some makeup products or other mascaras tend to irritate your eyes then this could be a better alternative for you. The hypoallergenic formula is also great for lens wearers!

The Great Lash product comes in 4 stylish colors: Very Black, Blackest Black, Royal Blue, and Brownish Black, meaning that it is perfect for any occasion and whatever sort of look you are aiming for with your makeup.

Highlights of Great Lash Mascara

  • Affordable
  • Offers a bold look
  • Hypoallergenic formula
Falsies Mascara by Maybelline New York

The Falsies Mascara by Maybelline New York

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Our review on Falsies by Maybelline New York

As the name suggests, this mascara helps its user achieve bold, dramatic lashes that look like you’re wearing false eyelashes.

I was actually surprised that the ‘false lash look’ promised by the advertisement lived up to my expectations!

The curved brush and flexible wand makes application super easy and assists you with reaching those tricky parts of the eye (like the inner corners).

You can apply multiple layers with this mascara with very minimal clumping, and any clumps that may form can be quickly teased out with an eyelash brush.

It stays on all day (10+ hours) and is perfect for a night out. Even though it stays on though, it is easy to remove which is great and a huge bonus. This product is definitely worth the price, as it is not too expensive but delivers fantastic results!

Highlights of Falsies mascara

  • False lash look
  • Minimal clumping
  • Long lasting
Full Exposure Mascara by Smashbox for Sensitive Eyes

Full Exposure Mascara by Smashbox for Sensitive Eyes

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Our review on Full Exposure by Smashbox

This is a fantastic waterproof mascara that will absolutely not run – not through being physically active, having a good cry, or sweating on a hot day.

It is a very dark black color and definitely makes your eyes stand out more than they would with other mascaras or naturally with no product.

The formula has also been clinically tested and proven to be non-irritating to the eyes or skin, so it is perfect for lens wearers or those who want to look flawless but have sensitive eyes/skin.

The downside to this product is that, much like Better Than Sex by Too Faced, it is so waterproof that it is actually extremely difficult to take off and may leave a residue, which can be quite annoying. Aside from that though, it is a great product and not too expensive.

Highlights of Full Exposure Mascara by Smashbox

  • Waterproof
  • Bold dark color
  • Ideal for sensitive eyes/skin
Better Than Sex Mascara by Too Faced

Better Than Sex Mascara by Too Faced

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Our review on Better Than Sex Mascara by Too Faced

This mascara is a great all-rounder. The packaging and outside look is great, it has a wet water splash look that’s 3D to the touch.

The mascara wand is a pear-like shape, which is surprisingly a fantastically effective wand shape to apply even amounts of the product and makes it easier to get right into the corners of your eyes.

The product is super black which is amazing, it frames your eyes perfectly and makes it look as if you’ve had your lashes dyed. What I especially liked about this Too Faced mascara is that it stayed on all day and night, even when I went to a dance party. No panda eyes at all!

However, this comes with a price though- it literally will not come off. I used makeup wipes, makeup removal serum, and other products but still woke up the next day with the excess that did not wash off under my eyes, which unfortunately led to my skin breaking out.

This was a huge negative point and the reason why this product (which is otherwise fabulous) being only 4 stars.

Highlights of Better Than Sex Mascara by Too Faced

  • Pear-shaped wand provides exceptional application
  • Lasts entire day and night
What's your favorite mascara?
Have you tried one of the mascaras listed here? Feel like something is missing? Let us know!
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